Beyond Individual Behavior Change in the Sustainability Transition

In this session, prof. Denise de Ridder,  from the department of Social, Health & Organizational Psychology, will give a presentation.

Feeling that one’s behavior doesn’t matter is one of the ‘dragons of inaction’ (Gifford, 2011) that prevents people from engaging in sustainable behavior. This problem cannot be solved by focusing on individual decision-making processes as most psychological research does. ’Turning on the we mode’ may be a promising alternative for these individual approaches. In my talk, I will explore how the concept of joint action may inspire a new way of thinking about the facilitation of behavior change required for the sustainability transition.