Seminar Vivian Tunn: Sharing for me or for society? Motivational tensions in peer-to-peer sharing

In this seminar, dr. Vivian Tunn, who is part of our Special Interest Group, will talk about the sharing economy.

While traditional sharing was rooted in altruism, social relationships and reciprocity, today’s digitally enabled sharing economy blends community ideals with market‑like exchanges, raising new questions about what truly motivates consumers. For example, do consumers prefer personal interaction when picking up a product or the use of a lockbox? Are they motivated by hedonism or frugality? This study revealed five such motivational tensions through interviews with 43 P2P users and then tested how these tensions influence service preferences through a discrete choice experiment (n=487). It finds that most people resolve these tensions pragmatically, prioritizing price, convenience, and low social friction.

If you want to join online, use this link: https://teams.microsoft.com/l/meetup-join/19%3ameeting_YzRiZjZmMzQtMTNmYS00ZWJmLTlhZDMtZWY2ZTkwODBjM2Rl%40thread.v2/0?context=%7b%22Tid%22%3a%22d72758a0-a446-4e0f-a0aa-4bf95a4a10e7%22%2c%22Oid%22%3a%220c04b920-6ff0-4a2a-a0a7-94a06385fb1f%22%7d