Seminar by Roosa Luukkonen: Learning circular consumption on social media: a communities of practice approach

In this seminar, Roosa Luukkonen, Doctoral researcher at the Faculty of Management and Business of Tampere University in Finland, will talk about the learning of circular consumption on social media: a communities of practice approach. Roosa was a visiting researcher in the Innovation Studies group of Utrecht University for six months in 2023. Now, she returns (online) to share about her latest paper that is currently under review. The study draws on theory on communities of practices, relating to social learning mechanisms, and relates this to consumption behaviour change for the circular economy.